Crea Comunicaciones invited a press conference with Mr. Pablo Largacha, Vicepresident of Public Affairs and Communication from Business Unit of Latin Center, The Coca-Cola Company
We communicate to create opinion. We establish relations with the media to have influence with the desired public, so your business or project issues have a strategic and direct impact on opinion-makers and the general public.
We also have tools, knowledge, contacts and experience for crisis management and mediation. Among our products we have:
- Identification of news topics.
- Structuring of messages and identification of target audiences.
- Drafting, sending and follow-up to communiqués or press releases.
- Editor-journalist / client relations.
- Generation of interviews, opinion articles and others.
- Media visits and/or meetings.
- A crisis management and mediation manual, which includes creating a critical route and the steps to follow.
- Identification and training of key persons at crisis moments.
- Definition of scenarios.
- Definition of messages for each scenario.