Opinion

 

Crea Comunicaciones invited a press conference with Mr. Pablo Largacha, Vicepresident of Public Affairs and Communication from Business Unit of Latin Center, The Coca-Cola Company

We communicate to create opinion.  We establish relations with the media to have influence with the desired public, so your business or project issues have a strategic and direct impact on opinion-makers and the general public.

We also have tools, knowledge, contacts and experience for crisis management and mediation.  Among our products we have:

Media administration:

  • Identification of news topics.
  • Structuring of messages and identification of target audiences.
  • Drafting, sending and follow-up to communiqués or press releases.
  • Editor-journalist / client relations.
  • Generation of interviews, opinion articles and others.
  • Publicity.
  • Media visits and/or meetings.

Crisis management:

  • A crisis management and mediation manual, which includes creating a critical route and the steps to follow.
  • Identification and training of key persons at crisis moments.
  • Definition of scenarios.
  • Definition of messages for each scenario.
  • Training.